AT&T Park is now called Oracle Park

Photo by Brock Keeling

For more than $200 million, Oracle Corporation, the world’s second-largest software maker, paid for naming rights to AT&T Park, home of the San Francisco Giants. The agreement, first reported by Henry Schulman of the San Francisco Chronicle, will last for 20 years and the change is effective immediately.

“The AT&T signs that were installed in 2006 are being removed, to be replaced Thursday with temporary Oracle Park banners.”

This is the fourth name for the 18-year-old, waterfront ballpark in San Francisco’s South Beach neighborhood. Monikers have included Pac Bell Park, SBC Park, and AT&T Park, with the latter name being the longest and most noteworthy as the home team clinched three World Series championships during the name’s reign.

This isn’t the Redwood City-based tech company’s first foray into sports arena naming. Oakland Arena, where the Golden State Warriors play, was named Oracle Arena (though few referred to it by its purchased name).

Oracle Park will be located a few blocks away from Chase Center, in nearby Mission Bay, which is tentatively slated to open later this year.

Comments

So, SO hate naming rights to sports venues. I miss the age of Candlestick Park, Shea Stadium, Wrigley Field (OK, that’s still there). I know … I’m like an old man yelling at clouds. Sigh.

Agree, but $30M/year wins over sentiment.

The worst is Salesforce Transbay Terminal. Where else in the world is a transit center named after a corporate entity? "Luis Vuitton Gare du Nord" "Guiness Victoria Station" Disgusting.

Yeah, I heard Hardee’s is buying the naming rights to the Bay Bridge.
Seriously though just call it the Transbay Terninal and Transbay Park if you have a shred of dignity.

The corporate naming is bad enough, but when it can change names, as it frequently does, everything associated with the team and ballpark begin to lose credibility. We’re on our 4th name for the ballpark in less than 20 years. That’s not disturbing at all.

In 50 years on the Wikipedia page, how many "formerly known as" entries with the ballpark have?

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