Warriors and Kaiser rename neighborhood around Chase Center ‘Thrive City’

The Golden State Warriors and Kaiser Permanente announced a deal today to rename the neighborhood surrounding Chase Center “Thrive City,” a hat tip to the Oakland healthcare company’s “Thrive” slogan.

The newly christened area will encompass the 11 acres surrounding the upcoming arena, from Third Street to South Street to Terry Francois Boulevard to 16th Street—which is to say it will measure one very long block.

According to a press release sent Tuesday by the Warriors, “Thrive City will be a community gathering space, providing a slate of year-round health and wellness programming, including Get Fit clinics, yoga sessions, farmer’s markets, ice skating, and much more.” It will also “be highlighted by public art, including a signature piece by international artist Olafur Eliasson located at the East Entrance of Chase Center.”

The area will also house the complex’s upcoming 29 retail and dining locations as well as the plaza on the Third Street side of the building and including the upcoming Uber offices under construction.

And fret not, San Francisco purists: This renaming is more akin to the naming of a shopping center rather than the rebranding of an entire neighborhood a la the East Cut.

According to the San Francisco Chronicle, “The Warriors declined to share financial details about the deal beyond saying it is a multiyear agreement with Kaiser.”

Chase Center, an 18,064-seat sports and entertainment arena, will open in the fall of 2019 just before the Golden State Warriors begin their new season in San Francisco.