A longtime staple in SoMa—not to mention a favorite of Martha Stewart—the beloved SF Flower Mart will take root in a new Bayview location. This is a major sigh of relief for those who rely fresh flora from the market’s 60-plus vendors.
The flower purveyor needs to move in order to make way for the Kilroy Realty’s mega Central SoMa plan. After the construction of the new building, the flower mart will ostensibly be able to move back into its old address.
The beautiful press release in its entirety:
We know where our temporary home will be—and it is not going to be on the Embarcadero at Piers 19 & 23. We are headed not too far away from our current home to 2000 Marin Street, in SF’s [Bayview] neighborhood!
San Francisco Board of Supervisors Aaron Peskin and Jane Kim worked tirelessly with our partner Kilroy Realty and Tishman Speyers, and a handful of some of our very active Floral Designers/Cutomers, to secure this ideal temporary location for the vendors of the San Francisco Flower Mart.
We won’t be moving anytime soon. We can’t be moved to the temporary market until they are ready to build the new project. The ball is in SF’s hands now, the Central SOMA Plan has not been adopted by the City of SF yet, and the development plans on the new flower market at 6th & Brannan have not been approved.
For now, the mart will remain in place until 2020.
One of only five grower-owned wholesale flower market in the United States, the SF Flower Mart opened Fifth and Howard Streets in 1924. Of sovereign importance: the SoMa flower market is where Martha Stewart singlehandedly brought hydrangeas back into fashion.
“When Martha Stewart walked through the San Francisco Flower Mart at 3 a.m. one morning in 1991 and spotted the beauty at the Green Valley Growers booth, it would indelibly change the fortunes of a flower that had all but wilted out of fashion,” notes a 2011 Press Democrat article.
You can (and should) check out video of Stewart as she visits the San Francisco Flower Market and interviews flower expert Jerry Baldwin about hydrangeas.
Update: As several readers pointed out, the location is not in Potrero Hill, but in Bayview. We regret the error.