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Museum of Ice Cream announces three new exhibits

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Tributes to mint and Circus animal cookies join the colorful fray

Photos by Patricia Chang, courtesy of Museum of Ice Cream

Museum of Ice Cream and the Color Factory have helped change the face of the modern-day museums. More to the point, museum-goers will line up in droves if your space provides picture-perfect moments for the ‘gram.

In addition to announcing a three-month extension, Museum of Ice Cream, located in Union Square, added three new immersive elements to their ten color-drenched exhibits. This week they introduced the debut of a mint jungle (paying homage to the chilly yet tasty herb), a carnival theme that uses Circus animal cookies as a central theme, and a Neapolitan swing à la the three-hued ice cream.

To date the museum has played host to more than 600,000 visitors at its San Francisco location; it ranked one of the top 10 most Instagrammed museums in the world (pulling ahead of SF MOMA), according to Condé Naste Traveler; and the museum scored a whopping 100,000-plus social media impressions since its debut in 2017.

The museum will now be open until May 29. (One would expect another extension to follow, seeing as how popular it remains.) Tickets cost $38 per person and are available in advance online.