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Inside Apple Park’s new Steve Jobs Theater

The new iPhone isn’t the only Apple design making its debut today

The theater as seen from above in latest drone video of Apple Park.
The theater as seen from above in latest drone video of Apple Park.
Duncan SInfield/YouTube

When Apple held its big announcement today, the tech mammoth invited scores of tech journalists to their new Apple Park campus in Cupertino. But instead of visiting the main circle-shaped campus, scribes visited the new circular venue nearby, the Steve Jobs Theater.

Topped by a large silver disc resting on 20-foot tall glass walls, journalists descended a curved staircase spiraling down the walls and into the underground theater. (The theater has four underground stories.)

Other details inside the 1,000-seat auditorium include two custom rotating elevators and leather seats reportedly costing $14,000 a piece.

It’s sleek, it’s minimal, it’s Apple. The neo-futuristic theater, as well as the entire campus, was designed by Norman Foster.

There’s also a newfangled retracting demo room hidden under the lobby—which, presumably, will open once today’s presentation is over to show attendees the bevy of new Apple doohickeys—and a a set of bathrooms that look confounding.

Behold:

Apple Park

19111 Pruneridge Avenue, Cupertino, CA 95014