When Apple held its big announcement today, the tech mammoth invited scores of tech journalists to their new Apple Park campus in Cupertino. But instead of visiting the main circle-shaped campus, scribes visited the new circular venue nearby, the Steve Jobs Theater.
Topped by a large silver disc resting on 20-foot tall glass walls, journalists descended a curved staircase spiraling down the walls and into the underground theater. (The theater has four underground stories.)
Other details inside the 1,000-seat auditorium include two custom rotating elevators and leather seats reportedly costing $14,000 a piece.
It’s sleek, it’s minimal, it’s Apple. The neo-futuristic theater, as well as the entire campus, was designed by Norman Foster.
There’s also a newfangled retracting demo room hidden under the lobby—which, presumably, will open once today’s presentation is over to show attendees the bevy of new Apple doohickeys—and a a set of bathrooms that look confounding.
Apple's new Steve Jobs Theater is absolutely gorgeous https://t.co/gOEdQqoTyp pic.twitter.com/TdK1DR7XxR— DIY World (@DIYWrld) September 12, 2017
September 12, 2017
Woz! pic.twitter.com/AgOXSC72Th— Dieter Bohn (@backlon) September 12, 2017
Walking into Steve Jobs Theater. #AppleEvent pic.twitter.com/zW9bj4FgFK— Patrick Moorhead (@PatrickMoorhead) September 12, 2017
Press crowds into the Steve Jobs Theater pic.twitter.com/vYSol5K5n9— Stephen Nellis (@StephenNellis) September 12, 2017
September 12, 2017
how the fuck do these bathroom doors work?? pic.twitter.com/Sqk7ccRvVF— Nicole Nguyen (@itsnicolenguyen) September 12, 2017
- Apple’s iPhone event marks debut of Steve Jobs Theater on new campus [Curbed]
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- Apple Park: Cupertino shares insights into traffic, sheer size of project [Mercury News]
- Apple Park drone videos, then and now [Curbed SF]