Salesforce purchases exclusive naming rights to Transbay Transit Center

San Francisco tech mammoth Salesforce is in the process of securing the naming rights of the Transbay Transit Center and City Park, the 2.5-block transit hub and raised event space. The company, who are the anchor tenants of the city’s tallest skyscraper, Salesforce Tower, agreed to a 25-year, $110 million sponsorship.

Should the Transbay Joint Powers Authority board approve the contract on Thursday, which is most likely a done deal, the park will be christened Salesforce Park. It doesn’t have nearly the same ring to it as Dolores Park or Golden Gate Park, but there you have it.

According to a statement from Salesforce, “The Transbay Transit Center and City Park are a natural extension of Salesforce's urban campus, providing better access to and from SF, and a sprawling green park in the hub of downtown for all to enjoy.”

However, this in no way means that Salesforce owns the park or controls what goes on in it.

“The cloud-like Salesforce logo that adorns two towers near the transit center would not appear on the exterior of the new facility, however,” reports San Francisco Chronicle urban design critic John King. “Nor would Salesforce have veto authority on events held in the park, even those of rival corporations.”

But the company will be able to close it off to the public for their annual Dreamforce bacchanalia.

The Transbay Transit Center and City Park, which will feature an amphitheater, restaurant, and playground, will open in the spring of 2018.

• Salesforce buys naming rights to Transbay Transit Center [SF Chronicle]
• Transbay Transit Center: Everything you need to know about it [Curbed SF]
• San Francisco’s tallest building, the Salesforce Tower, puts final beam in place [Curbed SF]