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Finance company offers SF homebuyers free month’s worth of avocado toast

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“Recipients will still need to toast the bread”

Homes in SF. Photo by Jeff Few

Not since the cronut has a food item caused such fervor and eye rolling-related muscle strain as the avocado toast. A simple snack, especially popular in the 1990s in wine country, has turned into something far more insidious as of late. In addition to being popular with the millennial sect, it’s also become a pricey hipster treat, the rising cost of which, inexplicably, made headlines.

SoFi, the San Francisco-based finance company responsible for this ad, will announce tomorrow at 9 a.m. that for the month of July, people who buy a home with them will receive a month’s worth of avocado toast delivered right to their door.

“Once someone completes their home purchase with a SoFi mortgage in July, they’ll receive an email with the option of choosing regular or gluten-free bread to go along with their avocados,” says a SoFi press release. “The ingredients will be divided over three shipments to ensure freshness upon delivery. Recipients will still need to toast the bread.”

Nasty piece of avocado toast. Photo by janetleerhodes/Shutterstock

Presumably the avocados will come pre-mashed? After all, cutting the trendy fruit seems to be quite a dangerous task.

This isn’t the first time the real estate industry has used avo toast (as it’s colloquially known) as a marketing gimmick. Australian real estate agent Ray White Sherwood used the fatty toast to help unload a $595,000 ($438,860 USD) condo by pairing it with “12 months free avocado on toast once a weekend at your favorite cafe.”