San Francisco Pride: Exclusive preview of this year’s parade floats

So. Many. Rainbows.

By Adam Brinklow Jun 22, 2017, 10:44am PDT

It’s the most wonderful time of the year.

However, for the hardworking people over at Parade Guys (formerly EastWest Parades) at Pier 54, it’s the most frantically busy time of year. This one company on the waterfront builds all of the floats for the annual San Francisco Pride parade by hand in a frantic but fabulous race to finish everything by Sunday.

Curbed SF popped in to get an exclusive preview of the floats in-progress for the big day. Some of these recycle elements or designs from years past—Salesforce’s rolling cloud bank returns once again—while others are entirely new designs.

To the surprise of no one, a Summer of Love sub-theme seems to be emerging in the work, as well as some roundabout yet pointed political commentary (note the “Love, Strength, Unity” slogan).

The parade kicks off at 10:30 a..m. Sunday, running an east to west course along Market Street from Beale to Eighth Street. Market will be closed from Steuart Street to Van Ness Avenue until about 5 p.m.

Unless, of course, you’re driving a giant cellophane rainbow.