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Mural of drag icon Juanita More pops up in the Tendernob

Local illustrator/graphic designer’s new piece is turning heads

Serge Gay Jr., a Grammy-nominated illustrator/graphic designer who has worked with such names as Snopp Dogg and Celine Dion, revealed a fresh mural this week, one that brings color and life back into the gentrified Tendernob.

Just in time for Pride, the new work is a painting of local drag icon Juanita More (whose take on the Tendernob you should read at once) and her pooch, Jackson More. It’s all part of the Juanita More Pride Mural Project.

Located on the side of Lush Lounge at Polk and Fern, Serge Gay Jr.’s piece is a vibrant, color-rich affair. He reimagined the duo wearing matching ruffs while entangled in a sea of rainbow ribbons. Just in time for Pride.

The addition of a queen bee to More’s nose is a literal stroke of brilliance. Lovely.

Fret not if you can’t make it up to the Tendernob. There will be two other Juanita More murals in SF: One in the Castro on the side of Unionmade, and another on the front of the Powerhouse in SoMa, which will say "Loads of Love.” Artists will J. Manuel Carmona and Elliott C Nathan, respectively, will conceive the other works.

Check it out:

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Serge Gay Jr. and his canine muse:

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Here’s how the work looked in progress:

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