Most egregious of the morning, come on Winnetka! #droughtshaming pic.twitter.com/74E2t2hTEp
— DroughtShame (@DroughtShameApp) May 22, 2015
Enthusiasm for water conservation has only intensified as California's drought has dragged on and statewide water restrictions have gone into effect. It's manifested itself in many ways, from stink-eye at someone buying too many almonds in the grocery store to telling the media how disgusted you are at the too-lush, overly-green yards of celebrities. And then there's the good old fashioned droughtshaming: calling out the perceived guilty parties for sprinklers left on in the rain or hosed-down concrete—sometimes by naming businesses and sometimes by posting addresses—hoping to humiliate the offenders into compliance. NPR looked into the #droughtshaming phenomenon and found that just posting the address of a wanton water user is, as some probably guessed, not as effective as it might be satisfying.
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