Apple generated lots of buzz when it debuted an iPhone 6 ad campaign featuring photos from amateur photographers doing their best imitation of screensaver photography. Now that inspirational campaign, along with its very selective use of crowdsourcing, is getting a tweak from Bay Area residents Pablo Rochat and Fabio Benedetto, a pair of ad-industry creatives. Instead of pictures of butterflies and dew, the duo's iPhone 6-style ads depict awkward selfies you might wish you could unsee.
One image looks like it was posted in a BART station—has anyone seen it?—but all are collected on the Tumblr Also Shot on iPhone 6. Benedetto and Rochat wanted to offer a corrective to Apple's spotless campaign, as Benedetto told Buzzfeed: "Our thought was that people don't always take pretty pictures on their phones, so we thought it would be funny to show the other, non-beautiful photos people take," he says.
· Apple Is Putting Users' Beautiful iPhone 6 Photos on Billboards and Print Ads [Adweek]
· Guys in San Francisco Are Making Fun of the iPhone 6 Ad Campaign in an Amazing Way [Buzzfeed]
· Also Shot on iPhone 6 [Tumblr]