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First Look Inside Rockwell As It Gets Ready to Start Sales

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The long-awaited Rockwell condo project is gearing up to start sales after nearly a decade of planning. The site itself is still one big dirt pile, but by August 2016 the first of two 13-story towers will be ready for residents. The sales office is set to open April 11. Rockwell is being advertised as a one-of-a-kind project in Pacific Heights, where big new developments rarely rise. The building, on Pine between Franklin and Van Ness, is really more Lower Pacific Heights, but the location is rather fantastic. It's practically on top of Whole Foods and within walking distance of the Polk and Fillmore Street shopping districts. Prices for the 260 condos won't officially be announced until the sales office opening date gets closer, but pricing is expected to start in the low $700,000s for one-bedroom units, which will range from 686 to 727 square feet.

Rockwell, designed by Kwan Henmi, comes from Oyster Development Group, the same team behind last year's blockbuster sellout Marlow down on Van Ness Avenue. Oyster's President Dean D. Givas says that Rockwell will be a step up in luxury from Marlow, with amenities like a gym, a sky deck, a solarium, and an outdoor courtyard. The west tower will be the first to launch, with 115 units. There will be one-bedrooms, one-bedrooms with dens (between 704 and 750 square feet), two-bedrooms (914-1,203 square feet), and one three-bedroom penthouse (1,762 square feet). The east tower, which is expected to be ready in October 2016, will have one-bedrooms of just 500 square feet with prices starting somewhere in the low $600,000s, as well as larger units at higher prices.

· Pacific Heights' Rockwell Breaks Ground on 260 New Condos [Curbed SF]
· Marlow Reveals Its Facade, Nearly Sells Out in Nob Hill [Curbed SF]
· Rockwell [Official Site]