A new guerrilla marketing campaign from Lyft has brought a half-dozen car-shaped hopscotch diagrams to sidewalks around San Francisco, and city attorney Dennis Herrera has taken notice. The unpermitted, unpaid-for spray-chalked ads had to be removed by the Department of Public Works, and now Herrera's office is demanding that Lyft pay for the graffiti, even though any casual observer would conclude that the ride-sharing network was merely providing a platform through which DPW workers could be compensated for the cleanup efforts by the city. [Hoodline; Examiner]
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