Rincon Hill's under-construction 45 Lansing Street has officially been named Jasper, and leasing will begin this spring. The rental building is being developed by Crescent Heights, the company best known for Mid-Market's NEMA. The first video for Jasper is rather bizarre, featuring a young girl on the construction site introducing the future 44-story 40-story building and declaring that Jasper is "for people who know good things when they see them." [Jasper Official Site]
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