Naming rights are now officially up for grabs for the currently under-construction Transbay Transit Center. Expect the winning sponsors' names and logos to be plastered all over the new center, because the request for proposals includes opportunities for branding everything from the rooftop garden on down to the bus ramp connector to the Bay Bridge. The opportunity is open to corporations, foundations, families, and individuals, and we're taking guesses starting now as to who the winning sponsors will be. [Previously; Transbay Center Official Site; SFGate]
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