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The W San Francisco: Now More Purple Than Ever

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Tonight the W San Francisco will unveil FIT, a decked-out fitness space bathed in natural light, as well as SOCIAL, the hotel's brand-new event venue. In typical W style, both spaces are lit up like a West Hollywood nightclub after dark. The new additions, both on the fourth floor, were designed by Skylab Architecture, which sought to integrate "memorable focal points connected to the broader local narrative of fog and dissolve." FIT was developed in partnership with yoga guru Tara Stiles; SOCIAL, meanwhile, is a 200-seat event space complete with a patio offering killer west-facing views of the city. Skylab's reboot almost has us motivated to start working out just to use that gym. Almost. · W San Francisco [Official Site]