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East Bay Sales Pitch

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East Bay realtors are upping their marketing efforts to San Franciscans who are looking to escape the city's high real estate prices. An ad from Red Oak Realty, a boutique firm based in Oakland, will play in San Francisco movie theaters this spring. McGuire Real Estate's Berkeley office will time its main marketing push to coincide with the mailing of school acceptance letters in the hope that families will head East if their children do not make it into their top choice schools. [Inman News]