A new book titled San Francisco Neon celebrates the city's neon signage, from the famed signs of the Castro Theatre and the Palace Hotel to lesser-known specimens like Blue Plate restaurant's EAT, which was a find at the Alameda flea market. The 1960s were the golden years for San Francisco's neon signs, and Market Street was the mecca. But as tastes changed, movie theaters closed, and big corporations began to favor plastic, businesses' appetite for neon dwindled. [SFGate]
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