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Let's Get to Know Hotel Zetta, San Francisco's Newest Hotel

Photos by Patricia Chang

San Francisco's newest hotel is Hotel Zetta in the Union Square/SoMa area. The 116-room hotel opened in mid-February to much fanfare, though early reviewers (and by that we mean Yelpers) are on the fence. Seattle-based hospitality interior design firm Dawson Design Associates, Inc. designed the space with recycled elements and "upscale ultramodern chic furnishings." Originally built in 1913, the hotel opened during the building's 100th anniversary. "The property creatively blends recycled and reused materials into its design, resulting in something entirely new and exciting," said Benjamin Duverge, General Manager of Hotel Zetta. That said, the hotel's experienced some early growing pains. One of the ten Yelp reviews for the hotel says "My first impression from the website was that this was going to be a hipster yuppie upper scale hotel. That was wrong it was an IKEA filled, poorly designed labyrinth of cheap wannabe art and decor." Ouch.

[Photos by Patricia Chang]


· Hotel Zetta [official website]
· Hotel Zetta [Yelp]