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Is a Former Under Armour Exec Joining the Mid-Market Housing Party?

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We've been talking about Mid-Market a lot lately, and it looks like more housing could be headed that way. One of the Under Armour's former execs, Scott Plank, has recently acquired the 15,000 sq.ft. lot at 1028 Market Street after he retired last year to "pursue his passion for building sustainable urban environments." The lot currently holds a two-story former billiards parlor, but is zoned for 120' and could be redeveloped with about 150 housing units. The property was sold by Warfield Theater's David Addington and his Fair Market Properties group (though they almost lost it after defaulting on a loan, only to regain it after the sale of the Warfield).


Regal Theater, 1972 pre-XXX [Photo: SAN FRANCISCO HISTORY CENTER, SAN FRANCISCO PUBLIC LIBRARY]

The 1907 building was designed by Shea & Shea (of St. Brigid and St. Teresa churches fame) originally as a warehouse, but was converted into a theater in 1921. Originally known as the Pompeii, it operated as the Regal Theater from 1936 to 1974, when it became adult movie house Bijou and later strip club LA Gals. It's also a contributor to the National Register-listed Market Street Theatre and Loft District, so any plans for redevelopment will have to jump through that CEQA hoop.
· Under Armour exec snaps up housing site in San Francisco's Mid-Market [SF Business Times]
· Mid-Market [Up From the Deep]
· Regal Theater [Cinema Treasures]
· Previous Coverage of Mid-Market [Curbed SF]