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America's Cup Wants You to Love Sailing and Sting

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The America's Cup crew is at it again, this time announcing a partnership with mega-promoters Live Nation to create the America's Cup Concert Series at the America's Cup Pavilion, to be located near the A-Cup homebase between Piers 27/29. The concert series is planned to support the America's Cup races, presumably to bring in some folks who might not be otherwise interested in boats. The waterfront concert venue will host multiple events, with Sting signed up as the first headliner on June 2. The temporary 9,000 seat venue will also host family shows, community and business events, comedy, as well as America's Cup race activities and viewing sessions. Events will run throughout October, conveniently timed to coincide with the Louis Vuitton Cup (the America's Cup Challenger Series), the Red Bull Youth America's Cup and the America's Cup Finals.
· America's Cup Concert Series [America's Cup]