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PG&E Launches $10M Ad Campaign

PG&E didn't handle the deadly San Bruno gas pipeline explosion in 2010 that well. The explosion –which left eight dead and destroyed 38 homes – was a result of a PG&E's "lax system of oversite," an investigation in 2011 found. Now PG&E wants to gain your trust back with a $10 million advertising campaign. The utility company will run ads featuring the CEO opening admitting that he took helm of a company that had "lost its way." For some, it's too little too late. "It's a start, but it's not enough," said PR hot shot Sam Singer. "I would say that PG&E is arguable the most damaged corporate brand in America today, because they blew a town up." [SF Examiner/photo via Whole Wheat Toast]