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The Wall Street Journal Discovers Noe Valley, Looks Sideways at The Mission and Finds it "Gritty"

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The cozy 4378 Cesar Chavez sold for $440,000 over asking

Last week, the Wall Street Journal, an assiduous observer of the second-coming tech boom and ever in pursuit of what the rich are pursuing- discovered our very own Noe Valley and the Mission. The WSJ doesn't exactly cover new ground, but it does provide a window into our own particular culture wars, starting out with overbids on a charming but underpriced Mid-Century house by Albert Lanier and winding up with strategic overbids on rentals (and shootings) in the Mission. Plus a shift in what success means in material terms, and having specified more taffeta drapery in Pacific Heights than any person still alive, one decorator feels left out:

That person in jeans and a sweatshirt could be low on the totem pole or a multibillionaire. They haven't realized the value of good design either in architecture or fashion.The article hints that burritos may be partly responsible. Meanwhile, the traditional neighborhoods of the rich (Sea Cliff, Pacific Heights) are being rendered geographically undesirable by private transport down the Peninsula to places like Facebook and Google. While that shift may change with the nascent tech companies moving into Mid-Market, the San Francisco Association of Realtors has steadily widened the boundaries of Noe Valley into the Mission, as what were once the modest homes of shop-keepers and clerks are being expanded- to the limits of what the Planning Department will permit- and the middle-class and poor are pushed out of the Mission. Meanwhile, the sense of entitlement and the Nanny State mentality perseveres undiluted. To quote Facebook's transportation coordinator:

Everybody wants a stop that's next to their house that comes every five minutes.To transport employees with laptops, wifi cards, and their laundry, to be done for them at work.
· The Hot Spot for the Rising Tech Generation [WSJ Online]
· 4378 Cesar Chavez Seeks Redwood Enthusiasts and Mid-Century Modern Lovers [Curbed SF]

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