This morning Curbed got to tour the brand spankin' new UNIQLO store in Union Square at 111 Powell Street. The 29,000 sq. ft. store was designed by Masamichi Katayama of Wonderwall, who also designed the retailer's NYC flagship locations. DSW used to be in the same spot, but you wouldn't know it from walking into UNIQLO. The retailer gutted the building and started anew. The 3-story store incorporates sleek design and the latest modern technology. The high-beamed ceilings and a large basement-to-roof skylight enables natural light to illuminate the central glass case and the rotating manequins. Oh, that's right. There's 91 rotating manequins. 30 on the ground floor, 41 on the second and 20 in the basement. There's also two LED-illuminated staircases that continuously change color. Another highlight was the unveiling of the Magic Mirror, which is a "virtual dressing room." Folks can model an item in the store in front of the mirror and a built-in touchscreen lets you change the color of the item you're wearing and show you what it looks like on the mirror in real time. If you like what you see you can even upload a photo to Facebook from the touchscreen.
"We are very pleased with the beautiful design and stunning architecture of our Flagship San Francisco store," said UNIQLO USA COO Yasunobu Kyogoku. "We've preserved the historical facade while completely remodeling the interior, rejuvenating the space with a modern contemporary twist."
The store will employ 500 people.
Deals to be had:
- The first 500 customers on Friday, Saturday and Sunday will receive a free HEATTEACH item, which is this fancy thin material that warms you up by using science that we don't understand.
- The store will offer price cuts on best-selling items like the Ultra Light down jackets and parkas and the 100% Cashmere v-neck sweaters.