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Restoration

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The “vintage” fad has struck the Tenderloin, of all places, but which era of old industrial San Francisco should be immortalized? There's a wall which featured multiple advertisements layered over each other, as well as innumerable tags and graffiti. When Precita Eyes decided to restore it, as well as four other “historic advertising murals” in the TL, they decided to restore the most recent ads, an odd choice for a retro move. This means restoring half of a giant Coca Cola billboard, the other half of which was covered by an ad for “United Railways Telegraph Schools.” That ad is also being restored, along with one for Original Joe’s Italian Foods. No word yet on if they're planning on saving any of the graffiti. - Cole Armstrong [SF Gate]