The city never approached us," said Zendesk Community Manager Tiffany Maleshefski. "Our realtor was just hip on what was going on at a city level. And she had been looking at that area even prior to the legislation as it was cheaper for us. The SF Appeal just published good read about the past, present and possible future of Mid-Market, as Zendesk becomes the first pre-IPO company to sign a lease in the neighborhood following the Twitter tax treaty. Gentrification? Yes. It will happen. Even though it will take a decade, like SOMA, it's just too choice a location to abandon to homelessness, neglect and the occasional theater-goer. [SF Appeal and previously on Curbed SF]
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