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Publicity Stunt Gone Wrong

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Hey, want to know how to piss off a bunch of environmentalists? Complain about what an eyesore solar panels are! Just kidding. The real way is to release 10,000 balloons, and have it go horribly wrong so the bulk of them end up in the bay. To add insult to injury, the balloon release wasn't for something like the celebration of an entire batch of kittens being adopted or a small group of school children winning a spelling bee. It was a promo stunt for a video game. THQ, a Southern California video game company in town for the Game Developers Conference at Moscone Center released a statement saying that the balloons "were made from a 100% organic product and are 100% biodegradable." [SF Gate]