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Rent Choppers

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As much as they're dangling more freebies and perks, landlords have also still been lowering rents: "(They're) saying: 'Even before we talk about the free month off, and even before we talk about the free gym, we want to lower the asking rents to get you through the door.' " San Francisco's among the top five cities whose effective rants have dropped most year over year. The others: Vegas, San Jose, Phoenix, and Seattle. [Bloomberg]