How to snag the lady homebuyer, according to the Wall Street Journal: "think security (more), maintenance (less), and organizing hectic lives with amenities like walk-in pantries and 'drop zones' for groceries. Builders are trying to catch women's eyes with carefully chosen aesthetic flourishes—right down to brass cabinet knobs—so often invisible to Joe 'Where do I put the plasma?' Guy Buyer." Yep, it's that easy. [WSJ]
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