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Palo Alto's Hard Sell

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The other kind of hard sell— mirroring downturns everywhere, the South Bay town revved up Operation "Destination Palo Alto" in late 2008 to get people to stick around from Friday to Sunday. It's not clear what kind of attractions they hoped would help them achieve that goal, but hotel occupancy fell by 13 percent in 2009. There's always a bright side: "Because of Destination Palo Alto, our hotel occupancy numbers didn't fall as far as they could have." Might we suggest some kind of gaudy Facebook-related theme park? [WSJ]