Half the field has already been eliminated in the Curbed Cup, our award to the San Francisco neighborhood of the year. This week we'll have one matchup per day—with the polls left open for 24 hours—and by Friday only four contenders will be left vying for the prestigious fake trophy. Let the eliminations continue!
SoMa predictably took out The Richmond in the first round. Will it continue to dominate? It's the always-changing 'hood that lost some steam after the dotcom bust, then quickly regained it when new residential towers shot up and continue to get built. It's home to the city's leather fairs, some funky live-work spaces, top tier restaurants, and the absence of hills. Its Transbay Terminal is currently being demolished, but new details about the Target moving into the Metreon and SFMOMA expansion emerge on a monthly basis. But every neighborhood has its faults. SoMa is known for its never-ending blocks and lack of consistent curb appeal. But as one reader put it, "I live, work, eat and play in SoMa. If I ever need to leave, there's a variety of different modes of public transport to get me where I need to go, and fast. Super central can't be beat."
In the other corner we have Bernal Heights, which caused an upset for Nob Hill in the first round. Bernal Heights is a quietly quirky indie flick with surprising appeal. There's just enough drama to keep things interesting and plenty of color to go around, but Bernal Heights never seems to be hurting for attention. Of course, it was only a matter of time until the locals started getting cocky and declaring authority over their neighbors below. So what'll it be, folks?