Fisherman's Wharf! It wants you, the local, to embrace it. Business owners at the wharf have agreed to reinvest in the property and upgrade it with the hopes of attracting not just tourists, but locals too. SF is willing to invest $15M into the wharf and the Jefferson Street area, but they have to wait until they get environmental clearance, which is expected to take until March 2011. [NBC Bay Area]
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