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Public Shaming

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Remember that horrible marketing campaign for the game "Mafia Wars"? The guerrilla marketing campaign "defaced public sidewalks in San Francisco with thousands of stickers." Thankfully they haven't gotten away with it. Davis Elen Advertising out of Los Angeles was responsible for the campaign, so they settled the case after admitting they defaced sidewalks with "4,000 dollar-bill decals on sidewalks at 75 locations throughout the city." [SF Appeal]