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Fillmore Sprucing-up Continues

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Fillmore revitalization is reaching unprecedented levels: tree wells! Have you been by recently? How does it look? Take pictures. They probably look nice, next to the other $15 million the city's spent to draw people back to the neighborhood. Owen Thomas' readers are "100% thrilled" by the expense -- another triumph for Business Improvement Districts!

The new trees are accompanied by a revamped website; last month we reported that the site was a bit lacking in content, but thankfully now it's filled in a bit. And then there's the upcoming jazz festival; and of course there's a Twitter feed; so these trees are all part of a much larger scheme. Whether or not the scheme works, well, that remains to be seen.

· San Francisco Investing in Sushi and Jazz, Again [NBC Bay Area]
· Union Square business improvement district grows [SF Business Journal]
· Fillmore Unveils New Branding, but not New Content [Curbed SF]