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Fillmore Unveils New Branding, but not New Content

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The Fillmore Community Benefit District unveiled new branding over the weekend, and it's really quite nice. What's not so great, though, is the website: every page is "coming soon." There's not one single page of content. You can go ahead and smack your forehead in disbelief now. You know there's something wrong with your web campaign when your Twitter feed is more authoritative than your actual site; and when you're leaving customers with the impression that you're not quite ready for them to show up.