"In 2008," says Next American City, "no single phrase, with the exception of 'green,' topped it for popularity among those selling urban real estate." They're talking about the phrase "live, work, play," a marketing phrase developers use to capture all that's wonderful about the sexy, chic, urban lifestyle. That reminds us: check also "chic," "urban," and "lifestyle." The story goes on to track the phrase's history from urban writer Richard Florida to a brilliant grad student, to New Urbanists, to a "rotund bureaucrat" describing a water slide. Of course. [Next American City]
Filed under:
Loading comments...