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Life After the Storm: One Hawthorne Braces for Launch

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The SF Business Times has a harsh dose of truth for SoMa's One Hawthorne in today's issue: "Not only will One Hawthorne be the only new tower to open in 2010, it will still be the new kid on the block in 2011, 2012 and likely even in 2013." (Rentals must not count.) Anyway, developer Ezra Mersey's whistling a cautiously optimistic tune— citing the deep valley in the Case-Shiller home price index, he says "we are on the other side." Meaning the EHDD-designed, 165-unit high-rise probably won't have such a tough go of it when it opens for sales come January. According to the SFBT, One Hawthorne will be taking a more "intimate" approach to the luxury space, with a "smaller, more subdued vibe" than, say, the Infinity or Millennium Tower, the cool kids down the hall. Units should start in the $400Ks for a junior 1-bed, with 3-bed penthouses landing somewhere north of $2 mil.
· Condo tower rising over San Francisco [SFBT]
· One Hawthorne Teaser: A Hundred Reasons for One, Well, You Know [Curbed SF]
· Construction Update: Rebar Rises at One Hawthorne [Curbed SF]

One Hawthorne

One Hawthorne, San Francisco, CA