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New SFAR Pres: "Time to Work for Your Money"

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Times have changed, is the message of Ilse Cordoni, incoming president of the San Francisco Association of Realtors. Speaking to the Examiner, she said: "We get used to having a sellers’ market — we’re really spoiled. Our agents have been order-takers in a sellers’ market and now they need to become dealmakers. Agents need to buy into that; they need to get over the old mentality." Imagine that. [SF Examiner]