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Great Moments in Marketing: "Good" Hotel for SoMa

Crafty marketing, Joie de Vivre. The hotel group that brought us a condominium complex replete with private turn-down service and dog walking (hello, SoMa Grand) is renovating 112 7th Street into the Good Hotel. Fun with marketing! From the website: "Good Hotel practices philanthropy and believes in doing good for the planet The eco-friendly hotel décor features reclaimed and recycled construction materials. Vending machines in the lobby are stocked with wallets made from FedEx envelopes and are one example of our inventive ideas to promote a good lifestyle. We are also as fun as we are inventive. You’ll find humorous touches like “Be Good” written on walls of your room." We've gotta hand it to the Joie de Vivre folks— they've truly capitalized on San Francisco's obsession with all things green; the hotel is located just a block from the ‘green’ San Francisco Federal Building, 2 blocks from SF Environment’s Green Building Association, and 7 blocks from the US Green Building Council. Those facts are, of course, touted as points-of-interest, as is the fact that both staff and guests are "invited to participate in philanthropic promotions." (Read: donate money.) Paging the copyright lawyers for Good Magazine ...
· Good Hotel [website]