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Storefronting: PRADA Premieres

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Storefronting is Curbed's regular look at the changing retail scene, with an emphasis on how it impacts neighborhoods. Opening a store? See a store that's opening? Deliver the intel.

This evening marks the end of a long, dramatic road for the Prada flagship store at 210 Post Street. The odyssey began back in 2001 with a classically "San Francisco" battle royale between preservationists, the Planning Commission, and philistines alike over architect Rem Koolhaas' building design (which, incidentally, Chron architecture critic, John King, likened to a cheese grater). As the one might predict given the ongoing civil war over Gluckman Mayner's CAMP museum in the Presidio, the haters prevailed: Seven long years later, we have a tastefully understated storefront replete with some very well played window vignettes, if we do say so ourselves. Curbed operatives paid a visit to the premises yesterday, taking note of said displays and the newly unwrapped building. While we spotted a few swells taking a sneak peek last night, the grand fête kicks off later this evening (with Team Gavin and Jennifer in attendance, natch).
· Storefronting Update: Prada, Diesel Debut Dates [Curbed SF]
· Storefronting: Union Square Mega Retail Edition [Curbed SF]
· Storefronting: Prada en Route (On The Reals) [Curbed SF]