Storefronting is Curbed's regular look at the changing retail scene, with an emphasis on how it impacts neighborhoods. Opening a store? See a store that's opening? Send the deets 'n pics.
Word's in that the planning commission has approved the opening of a Levi's store in the Castro, at 525 Castro Street. Levi Strauss & Co. plans to gut the 1,900 square foot former Castro Video from stem to sternum, festooning the new outlet with portraits of gay icons wearing the company's classic button-fly 501 jeans. "Very few neighborhoods have the history with this company that the Castro does," said a Levi's mouthpiece, who also noted that the store will be a "departure" from the company's Union Square flagship; the architecture of the building will remain "very much in keeping" with the neighborhood's history. Crafty. Though building permits have yet to come through, Levi's is hoping to open its shop in time for the Folsom Street Fair. Again, crafty. In other news, the Planning Commission put the block on a plan for Walgreens to expand its 18th and Castro location due, in part, to a "perceived lack of giving back to the neighborhood." Ouch.
· Levi's, Jet bar projects win approvals [BAR]