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Storefronting: DeBeers Banks on Pride

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Storefronting is Curbed's regular look at the changing retail scene, with an emphasis on how it impacts neighborhoods. Opening a store? See a store that's opening? Send the deets. We have a special place in our hearts for those who also include digital photos.

De Beers' marketing team are thanking their luckiest of stars, as the store's opening just happens to have coincided with not only the legalization of same-sex marriages, but Gay Pride Week, too. Double score! This particular location specializes in blood diamonds only— all sorts of cuts and colors are to be had. Pony up, lovers.
· Storefronting: Union Square Mega Retail Edition [Curbed SF]