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Market Brings Builders Sadness :(

It's not just bleak out there for homeowners; home builders are feeling the squeeze too — and they've gotta cope any way they can. That's pinching pennies, hawking green features, communicating with clients, and maybe just a little soul searching. Featured at a builders conference in the Moscone Center this week are sessions like "How to Sell Homes in a Down Market," "Leadership in the Face of Adversity," and — feel the optimism? — "Change or Die." [Mercury News]