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Greener Than Thou: Build Green, Make Bank

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Greener Than Thou is our report on San Francisco’s obsession with all things green, giving credit where credit is due and calling bullshit when the need arises. Feeling morally superior on the green front? Testify!

The green building industry isn't unlike a televangelist who promises to save souls in exchange for a healthy donation to the church. Build green, go to environmental heaven— or so goes the Greener Than Thou logic. Question: Are green buildings actually worth more? The answer is a resounding "yes," according to a Berkeley professor conducting the first study of the economic impact of sustainable construction. In his study, investing in green construction resulted in significant increases in a commercial property's market value. LEED certified buildings for all? No— the study found that LEED certified buildings didn't yield higher rental rates. Energy Star buildings (those that use 15% less energy) did, however. Maybe Thom Mayne's LEED rants aren't so far off base.
· Analysis Shows Green Building Leads to Green Pockets [Environmental Protection]