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Storefronting: Urban Outfitters Invades the Marina

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Storefronting is Curbed's regular look at the changing retail scene, with an emphasis on how it impacts neighborhoods. Opening a store? See a store that's opening? Send the deets. We have a special place in our hearts for those who also include digital photos.

Cling tight to those Coach bags, Marina socialites: hipster haven Urban Outfitters will soon command an outlet on Fillmore Street, between Lombard and Chestnut, thus joining forces with the Apple Store to up the nabe's cool quotient to ... maybe 2, or 2.4 if we're feeling generous? And to think, if it weren't for those pesky chain bans, the incoming flux of leg warmers and fedoras could've been quarantined in the Mission.