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Storefronting: Merrell Flagship in Union Square

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The Great Outdoorsy amongst you will be pleased to hear that harbinger of all shoes waterproof, Merrell, has opened its flagship store in Union Square— at 285 Geary Street. Bonus feel-good marketing move: the company is donating money, meeting space, and "services" to various local community organizations, including the SF Rec and Parks Department, along with everyone's favorite, the SF Bicycle Coalition. Smiles.