Storefronting is Curbed's regular look at the changing retail scene, with an emphasis on how it impacts neighborhoods. Opening a store? See a store that's opening? Keep us posted.
It looks like Diesel's Union Square location is coming along rather well, sans a new exterior. The old California Savings has been repainted always-hip black instead of getting the glossy silver treatment that rendering had us anticipating. Bonus: a dozen or so security cameras posted along the Italian jean-purveyor's wall 'o adspace. Don't worry, though, they're fake. Or at least we presume as much, considering a couple are upside down.
· Storefronting: Diesel Rendering Reveal [Curbed SF]
· Storefronting: Another Diesel for Union Square Plus Bonus Feature Reveal [Curbed SF]
· Storefronting Update: Prada, Diesel Debut Dates [Curbed SF]