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Storefronting: Ralph Lauren Rugby Readies, Barneys Mania!

Storefronting is Curbed's regular look at the changing retail scene, with an emphasis on how it impacts neighborhoods. Got a tip for Storefronting? Drop a line.

1) Cow Hollow: A tipster emails along the above photo of activity on or about 2069 Union Street with this note: "got a peek inside the new Ralph Lauren Rugby store reading to open on union. white white white as far as the eye can see. lots of workers scurrying about. looks like this place'll be ready sooner, not later." It will be the first SF outpost of Ralph's Rugby concept, though there's a Rugby store open in Palo Alto. [Storefronting Inbox]

2) Union Square: SFLuxe serves up photos from the mind-boggling society scene at the Barneys opening. Preen, people, preen. And while the Mercury News rolls into town to shop, the Chronicle offers a reminder of all the stores coming to the Union Square orbit: "De Beers, the jeweler, will open kitty-corner to Shreve & Co. on Post Street this winter; Prada, the couture designer clothier, will move from Geary Street to larger quarters in the old, long-vacant Brooks Brothers building on Post Street after the first of the year; and designer Helmut Lang plans a luxury shop for Maiden Lane." Mercy. [SFLuxe, Merc, Chronicle]