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First Look: Potrero Hill Whole Foods

3:58PM today from the opened-today Potrero Hill Whole Foods at 17th & Rhode Island, a tipster sent this image via her iPhone:

No lines. Nobody seems to give a rat's ass. Mention that your source was accosted and told that "unless I clear it with a regional manager" there's no photog allowed. More to follow OK. We were hoping for more reportage direct from the ice cream case, but we may have to content ourselves with heirloom tomatoes and avocado.