In 1964, Susan Sontag published Notes on "Camp":
The whole point of Camp is to dethrone the serious. Camp is playful, anti-serious. More precisely, Camp involves a new, more complex relation to "the serious." One can be serious about the frivolous, frivolous about the serious.This is no simple subject; gays have been going hammers and haircurlers for years over the validity of Camp as a legitimate form of expression. After decades of serious scholarship devoted to it, Camp may have found itself assimilated. It's been thirty-eight years since drag queens rioted on the day Judy Garland was buried. And this week, we found out that Don and Doris Fisher have acronymed their magnificent gift of a museum CAMP- the Contemporary Art Museum of the Presidio. Maybe they think it's some kind of military pun, but this is the guy who took a perfectly adequate word like gap and made into something entirely other. And now he's taking an entirely other bit of language and transforming it into something pedestrian.
Actually not as pedestrian as we'd like, but that's another paradigm altogether. Turns out Fisher rejected a number of downtown sites well-served by public transportation in favor of the bosky waterfront Presidio. Which is already getting a Walt Disney Museum. On the other hand, a friend points out:
...camp is an indelible part of many gay's processing and re-articulation of the world and modern life. If any museum is going to use such an acronym, SF seems fitting. Especially in the Presidio.
· Camp [Wikipedia]
· Why Gap founder Fisher decided to build his own art museum [SF Gate]
· One Walt Too Many [Curbed SF]